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I am thrilled to be back; I hope you got to catch up with all previous episodes! This week is my conversation with Alex Zinder, Head of Enterprise at Ledger.

Ledger is the most popular crypto hardware wallet, with nearly 20% of the cryptocurrency tokens being stored on Ledger devices. Given the current events with the FTX meltdown, there has never been a better bull case for the meme "not your keys, not your crypto."

I learned so much from Alex; we discussed the following topics:

-Intro & background on Alex
-Education & Onboarding
-Building tools for retail vs. enterprise
-Comparison of crypto markets to the og capital markets
-Ledger security in your phone [insert eye emoji]
-What it will take to get crypto to mass adoption

Boonafide Links:

Twitter: https://twitter.com/BoonaETH
Website: https://www.boonafide.com


Site: https://www.ledger.com/
Enterprise: https://enterprise.ledger.com/

Alex Zinder:

LinkedIn: https://www.linkedin.com/in/alex-zinder/
Twitter: https://twitter.com/AlexZINDER3

NFTs used in this podcast:

Intro music by Sean Mundy: https://twitter.com/seanmundyphoto

Intro & Outro background:  "Metamorphosis" by Samantha Cavet (https://twitter.com/samanthacavet)

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Alex Zinder

Head of Enterprise

Alex is the Head of Ledger Enterprise, bringing more than 15 years of experience in driving the adoption of emerging technologies in major financial services organizations. Alex joined Ledger Enterprise in March 2021 after almost two decades in capital markets technology. He previously worked at Nasdaq as director of global software development and associate vice president of enterprise architecture roles. More recently, Alex was working on the next generation of digital capital markets infrastructure in a senior advisor and head of architecture role at SIX Digital Exchange.